Kettering is a market town in the East Midlands. It is not far from Corby. The problem is not so much with the town, as with it's council. Kettering is in financial trouble. The town centre has lost many of it shops due to the recession. There are about 40 shops that are now empty. It is also lacking any of the big names that you would expect for a town of this size. It has a M&S and a McD. But other than that it has mobile phone shops, estate agents and pound shops. Nothing really to attract shoppers.
Corby, which is only 5 or so miles from Kettering has a newly referbished shopping centre. It has cheep town centre parking (40p per hour max) and a good mix of shops. Wellingborough, which is just south doesn't charge for parking, but has a thrithing market, like Corby.
So what is the problem? Surely the council has reacted
to the downturn in the economy in order to help the shop owners and attract custom into the town? Nope. They spent a couple of million referbishing the old market area, well away from the town centre (which is where the four or five stalls that constitute its pittiful market now gongregate) into an open area with a water feature, so that people can see shows and events there. It is, in fact, an unoficial skate board park. My daughter loves it.
When the recession first hit the council stated that they would help the businesses in any way it could, but would not reduce the business rates. Bearing in mind that Kettering charges it's business the same rates as those asked for the center of Cambridge. Now Cambridge is an old city with a large population and, more importantly it is strongly on the tourist map. Kettering isn't. There is no reason to visit Kettering, other than for the weekly shop. There is little of historical interest and few shops. The shopping centre is a small affair, with the usual shops. WH Smiths, TK Max, Poundland.
Now bearing in mind how feeble the shops are, you would expect the town council to offer an incentive for people to visit, like low parking charges. No. The council car park charges 90p per hour. So the local alternatives charge 40p, nothing, or in Market Harborough 20p per hour. Kettering charges 90p per hour. Now for an extra 10p per hour I can use the Sainsburys car park, close to the shoping centre, for two and a half hours.
£1 per hour is a high rate, but it is what you pay for the centre of Milton Keynes. Not in the car parks at the back, but smack bang in the middle of the shopping centre, right next to the police station and within a stones throw of the second set of Concrete Cows. £1 per hour will park you in the middle of a decent town centre, like Nuneaton, which has thiving market place, with over 50 stalls, as well as a well presented pedestrianised shopping zone. £1 will allow you to park in a city centre for an hour in most midlands locations. I have parked in a large, three story shopping centre with large stores in Stoke on Trent for £1 per hour. I would even pay £1 for Northampton.
So here is the problem. As a business, you can set up in a small midlands town, with competitors close at hand in the forms of Corby, Wellingborough, Market Harborough and Northampton, or you can set up shop in Cambridge, with better parsing trade and tourists just looking to spend money. As a shopper, I can either spend 90p parking for an hour in Kettering and struggle with the poor selection of shops to fill that hour, or I can spend, at most, 40p for a thriving town centre with lots of interesting shops. Hmmm. What should I do?
Now it could be that the council has drawn up a demand curve and is actually profit maximising or, more realistically, it has spent money thrivolously on clocks and open spaces that do nothing to attract more people (The newly developed area is well away from the main shops and does not see many visitors because of this) and have now got to pay for these expensive items at the cost of the shop owners and shoppers.
Yeah Kettering Council.